Privacy

This Privacy Policy describes Pretarget’s policies and procedures on the collection, use and disclosure of Collected Information (see below for description of Collected Information).

Pretarget does not own data (except as noted below) but acquires anonymous, browser cookie data from various third parties which are part of the NAI. You may click the NAI logo at left to opt-out of these providers at any time. You can also opt out of the platform we use for targeting, which opts you out of us and everyone on their platform.

While the vast majority of data we utilize today is from the third parties mentioned above, Pretarget is testing first party data collection with a limited number of publishers where opt-outs are clearly provided and following applies:

Pretarget receives information from our various data contributors (the Providers) through the use of a unique HTML code snippet installed on the Providers webpage. When viewing or visiting the networks, sites, webpages, or advertisements of our Providers you consent to the collection, transfer, manipulation, storage, disclosure and other uses of your Collected Information as described in this Privacy Policy, unless you exercise your right to opt-out as described herein. Alternatively, some Providers may elect to use the opt-in method for collecting data, in which case your data will not be collected unless you click on the opt-in button on Providers webpage. If you opt-in to the collection of your information on one Providers webpage you will automatically be opted-in to the collection of your information on all the sites that you visit within Pretargets Provider network. Similarly, if you exercise your right to opt-out of the collection of your information you will be opted-out from the collection of your information by Pretarget on all sites you visit within Pretargets Provider network.

If you have any questions or comments about this Privacy Policy, please contact us at [email protected]

Information Collection and Use

Collected Information: Pretarget collects only nonpersonally identifiable information from individual users who view or visit the networks, sites, webpages or advertisements of our Providers where Pretargets code is installed. The information is collected only when you enter a domain in your browser window, enter a search query or click on a content link that directs you to a different page. The information collected relates to your browser, your computer, your IP address and your online page visits and search behavior, including your search queries and the referring domains from websites you have visited (the Collected Information). Pretarget does not knowingly or intentionally collect private, personal, or financial information. Pretarget uses an HTML tag, which loads third party tags remotely, calling tags from third parties who desire access to your Collected Information for targeting and personalization. These remote third party tags will set the buyers own proprietary browser cookie on the user in real time. While Pretargets tag collects Log Data (as defined below), Pretarget only transfers select data to buyers as described below. Pretarget assigns each unique user an identification number for anonymous identification purposes. You have access to view all the Collected Information associated with your anonymous ID collected by Pretarget about you at http://www.PersonalPreferences.org.You may not view or access anyone else’s Collected Information. The collection of your data is also governed by the privacy policies of our Providers.

Pretarget charges third parties a fee to access and use your search queries and the referring domains from sites you have visited online. This search keyword data is collected and aggregated anonymously and exchanged with data buyers in real time through the Pretarget tag and browser cookie system. Unique users are only identified to Pretargets data buyers by the identification number assigned by Pretarget. Such third parties may use your search keyword data to target advertisements or personalize content to you related to your viewing and searching activities on the web. Third party use of your data is also governed by that third party’s own privacy policy.

Right to Opt-Out: You have the right to opt out of Pretargets collection and use of your information as described herein. You can opt out by visiting http://www.PersonalPreferences.org and changing your preferences or by opting out through the button installed on the Providers website or in the Providers privacy policy. Once you exercise your right to opt out Pretarget will install a patent pending persistent cookie which enforces your preference to not have your data collected and used by Pretarget and third parties throughout Pretargets Provider network. Your information will no longer be collected by Pretarget and you will no longer receive customized advertising from Pretargets data buyers. However, the persistent cookie will remain on your hard drive in order to maintain your opt-out preference. In the event you reinstall your computer, you will need to again exercise your right to opt-out if you still desire to be opted out from the collection of your data in Pretargets Provider network.

Additional Information: If you email us, we may keep your message, email address and contact information to respond to your request. Providing the additional information described in this section is entirely optional. Information, including personally identifiable information about you that we collect from emails we receive will not be sold to third parties.

Log Data: Our servers automatically record information (Log Data) created by your use of websites or networks where the Pretarget code is installed. Log Data may include information such as your IP address, browser type, the HTTP referrer or referring domain, pages visited, and search terms. Other actions, such as interactions with advertisements, may also be included in Log Data.

Cookies: A cookie is a small data file that is transferred to your computer’s hard disk. Pretargets data collection and transfer technique described above uses a combination of browser and Flash cookies also known as Flash objects which are installed through your computer. The cookies set by Pretarget use a patent-pending method to ensure that your opt-in or opt-out preference from the data collection and data usage in our system is maintained across your local browser cookies and Flash cookie; should you delete one set of cookies, your opt-in or opt-out preference from the other will automatically be restored the next time you are exposed to Pretarget code. Our data buyers also use cookie technology to associate your website usage data with your anonymous ID, to target specific advertisements or information to you and to improve their services. Pretarget provides the code to call our buyers code which sets the cookie on the user in real time. Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Additionally, you can visit http://www.personalpreferences.org to opt out from Pretargets Provider network.

Information Sharing and Disclosure

We do not disclose your information except in the limited circumstances described here.

Your Consent: We may share or disclose your Collected Information with your consent. If you opt-in to the collection of your information you consent to the collection, use, modification and sale of your Collected Information to third parties as described herein.

Law and Harm: We may disclose your information, including private, personal and financial information, if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect Pretargets rights or property.

Business Transfers: In the event that Pretarget is involved in a bankruptcy, merger, acquisition, reorganization or sale of assets, your Collected Information may be sold or transferred as part of that transaction.

Non-Private or Non-Personal Information: We may share, sell or disclose your non-private, nonpersonally identifiable, aggregated or otherwise non-personal information as described above.

Modifying Your Personal Information

Pretarget does not collect personal information unless you email or contact Pretarget directly and provide the information to Pretarget. You can view the information we have collected about you, including nonpersonally identifiable information at http://www.personalpreferences.org. You can modify, update or correct any of your personal information by contacting Pretarget at [email protected] or you may exercise your right to opt-out of the collection and use of your Collected Information as described above.

Information security

We take commercially appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as other security measures to guard against unauthorized access to systems where we store personal data. However, these measures do not guarantee that the information collected and stored by us is unsusceptible to unauthorized access, alteration, disclosure, use or destruction.

We restrict access to personal information to Pretarget employees, contractors and agents who need to know that information in order to operate, develop or improve our services.

Data integrity

We review our data collection, storage and processing practices so that we only collect, store and process the personal information needed to provide or improve our services or as otherwise permitted under this Policy. We take reasonable steps so that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

In the collection of data from our Providers we use a unique encrypted security key with every data collection tag deployed and is associated only to each Provider. If the key is missing when the tag is executed the data is not collected. Additionally, our Providers may give us a domain name white list which we use to validate that the data is being collected only from our Providers eligible websites. If the domain is not found on the list the data is not collected.

Our Policy Towards Children

Our data collection is not directed at children less than 13 years of age. Our data is not to be used to target anyone less than 13 years of age by the third parties to whom we sell the data.  If you become aware that your child has provided us with personal information without your consent, please contact us at [email protected] We do not knowingly collect personal information from children under 13. If we become aware that a child under 13 has provided us with personal information, we take steps to remove such personal information from our system, notify our Providers and data buyers using the unique user number assigned to each user, and notify the person contacting us about the option to opt-out.

Our Policy Towards Users outside the United States

Our data collection is not directed at users located outside the United States or residents of foreign countries. Our data is not to be used to target anyone outside the United States or to target residents of foreign countries. If you reside outside the United States or a resident of a foreign country and you use any of our Providers networks or websites you do so at your own risk and your data may be collected and used as described herein and may be stored on servers outside of your own country.

Changes to this Policy

We may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will always be available at http://www.pretarget.com/privacy.html By continuing to access or use the websites or networks in our contributor network after those changes become effective, you agree to be bound by the revised Privacy Policy.

If you have any questions about this policy please contact by email at [email protected] or write to us at:

Working Research, Inc d/b/a Pretarget

Attn: Privacy Matters

548 Market St #34170

San Francisco, CA 94101